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Flossie & George
SEO Quick Win Keyword Swipe File (UK Product Businesses)
SEO Quick Win Keyword Swipe File (UK Product Businesses)
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If keyword research feels overwhelming (or you keep ending up with keywords that don’t convert), this SEO Quick Win Keyword Swipe File gives you a fast, realistic way to choose keywords that actually match what you sell — and put them on the right pages.
This is a copy-and-edit spreadsheet built around keyword patterns (with brackets) so you can quickly create your own keyword list by swapping in your product details like material, recipient, occasion, age/size, price point, and location.
What it helps you do (in 10–20 minutes)
- Find realistic, relevant keyword ideas without spammy tactics
- Separate keywords by intent (product / collection / blog)
- Choose one main keyword per page (so you don’t dilute relevance)
- Write clearer product and collection wording that customers actually search for
What’s inside
- Dozens of keyword patterns grouped by intent:
- Product page intent (e.g., “personalised [product] uk”, “[product] uk delivery”)
- Gift intent (e.g., “[product] gift for new baby”, “gifts under £30”)
- Informational/blog intent (e.g., “how to care for [product]”, “what to write on [personalised item]”)
- Local intent (e.g., “[product] made in London”, “[product] London” — only where true)
- A clear “where to use” column so you place each keyword on the right page type
- Simple rules + common mistakes to avoid (keyword stuffing, irrelevant terms, using one keyword everywhere)
- Copy-and-edit examples for product titles, collection intros, and blog titles/meta descriptions
Who it’s for
Designed for UK product businesses (ecommerce, handmade, made-to-order) who want quick wins: better page targeting, clearer copy, and a keyword list that supports product pages, collections, and blog content.